Privacy policy

Payment itself is processed entirely by Apple through the App Store. We never receive your payment details, name, or Apple Account information.

Four services receive anonymous bookkeeping, all tied to a randomly generated anonymous ID — never your name, email or any account, because Humblebrag has no accounts. RevenueCat gets purchase events (which product, when, renewal state) so your subscription survives reinstalls. Superwall gets paywall interaction events and basic device info. PostHog (US-hosted) gets anonymous usage events — screens opened, buttons tapped. Meta gets app install, app open and purchase events so we can measure whether our own ads on Facebook and Instagram lead to installs. Humblebrag never asks for tracking permission and never shares your advertising identifier, so this measurement is aggregated and cannot identify you. Deleting the app severs the identifier permanently.

None of them receives your health data, your names and dates, or anything you see inside the app, and nothing is used to track you across other companies’ apps or websites.

Everything above describes the iPhone app. This section is about humblebragapp.app, the website you are reading now, which is separate.

When analytics are on, we use PostHog to understand how the site is used. It records which pages you open, clicks and scrolling, your approximate location derived from your IP address (country, region and city, not a street address), and your device, browser and language. It also records an anonymous session replay: a reconstruction of your visit as a sequence of page events, so we can see where the site is confusing. Anything typed into a field is masked and never recorded.

When they are off, none of that happens. No analytics cookies are set, no events are sent and no replay is recorded. The site works identically either way, because nothing on it depends on analytics.

What happens before you choose depends on where you are. In the EU, the UK, Switzerland and the rest of the EEA nothing is collected until you accept the banner. Elsewhere, including the United States, analytics start on and you can turn them off at any time — that is the opt-out model California and the other US state privacy laws are built around. If your browser sends a Global Privacy Control signal we treat it as an opt-out automatically, everywhere, without you clicking anything.

We use this only to improve the site. It is never used for advertising, never sold, and never shared with data brokers. See PostHog's privacy policy.

Your Privacy Choices

Under Apple’s App Privacy definitions, Humblebrag collects purchase history, device identifiers and product interaction (paywall events) and crash data — used for app functionality, analytics and measuring our own advertising, not linked to your identity, and not used for tracking.

Everything else — health data, dates, names, generated text — is not collected: it never leaves your device. We have no way to identify you from what we hold. Deletion requests can be honoured by deleting the app (local data) and contacting us to relay an anonymous-ID deletion to the services above.